Recently, IDC released the first quarter tracking report on China's smart wearable device Market (the second quarter of 2017), which showed that the sales volume of China's smart wearable device market in the second quarter of 2017 was 12.16 million units, an increase of 27.5% year-on-year, and the smart smart wearable device led by smart bracelets increased by 163.9% year-on-year. Looking around the world's smart wearable device market, with the recycling of pebble, a well-known brand of smart wearable devices, and the bankruptcy of jawbone, calls for the arrival of a severe winter of smart wearable devices rise and fall. However, the announcement of this report shows that in the Chinese market, the spring of the smart wearable device market is still coming again.

With a small smart bracelet, Xiaomi can lose its sales far from the Chinese enemy, and defend the first place in the world market. It also has some unique genetic genes. For example, the main low-cost strategy is the same as the persistent high cost performance of Xiaomi mobile phone, and the applewatch, which has a market price of 2188 yuan, is immediately guaranteed to be 100 yuan. Naturally, in addition to being cheap, there is also its quality, which is far beyond the endurance of the same kind of products and the user evaluation and total traffic of Xiaomi, an IP. We firmly believe that in the next period of time, Xiaomi may still maintain this leading accurate positioning in sales.

Vivo (little genius) is a well-known brand with overall strength that has been deeply engaged in the children's intelligent wearable device market in recent years, and its sales volume of 872000 units is enough to show the development potential of the children's intelligent Bracelet market. However, due to the slow iterative update of its products and the high price of the new product Z3 sold in the second quarter, the market is still hesitant about this product, so a continuous decline of -1.6% has occurred.

360 fought all the way back on the line with its low-cost children's watches. By querying the sales data of jd.com and tmall.com 360 watches, you can find that its key sales contributions come from three products of 199 yuan, 299 yuan and 399 yuan. Relying on the well-known brand and technical deposition of 360 in the safety field for many years, its bottom price children's products have also captured the hearts of many young parents.

In the second quarter, Huawei completed a 133.7% increase with several new products such as Huawei watches and its well-known brand glory bracelet, and successfully ranked the previous happy heart back to the top five. Huawei has completed the diversification of products according to the iterative update and independent innovation of its role in the two products of Huawei watch and honor play Bracelet A2, which also gives it a stronger driving force and competitiveness. There is reason to believe that Huawei may continue to maintain a strong growth momentum.

The popular weituosheng electronic device Co., Ltd. is committed to the intelligent product industry. It is a production-oriented enterprise operating intelligent products under economic globalization. The enterprise is located in Fengtian science and Technology Park, Jingang Road, Qinghu, Longhua new area, Shenzhen, and integrates the R & D and design scheme, manufacturing, marketing and service projects of intelligent products, The enterprise has professional production and manufacturing supporting facilities, machinery and equipment, high-quality management team, excellent production process and strict quality management steps.

The industry returns to objectivity and encounters a reshuffle

In 2015, children's watches completed an explosive improvement. According to the data released by the relevant technical professional survey organization, in 2015, about 9million Q3 were sold, including 200000 in xiaotiancai and ABA Town, ranking at the top of the list, and the market is booming.

There are three types in the rapidly developing children's watch industry. One is the well-known brands represented by little genius and abating, which have created big brands through quality and user evaluation; One is the famous brand of total traffic Internet technology represented by 360 and Xiaomi; One is the white brand manufacturers represented by Shenzhen Huaqiangbei, which occupy 60% of the market share of children's watches by relying on cheap prices. As a newly popular industry, there is a lack of industry norms and standards, and the threshold of access conditions is low. A situation of mixed good and bad has occurred, which has also planted potential safety hazards for the development trend of all industries.

From the end of 2015 to the first half of 2016, the children's watch industry whose foam plastic has faded has gradually returned to objectivity, and the industry has experienced a reshuffle. The battle of the overall strength of various well-known brands is really gradually, from supply chain management, product hardware and software product R & D overall strength, method construction, brand marketing, content operation, this is also a battle of overall strength.

Get rid of the dilemma of simplification, and all well-known brands try to upgrade their products

Nowadays, there are all kinds of children's wristwatches in the market, but from the perspective of function, they are concentrated in "precise positioning voice call", and some have evolved some functions such as monitoring, step recording, alarm, etc., which are dominated by safety needs as a whole. In response to the serious simplification of products, well-known brands such as genius, abating, 360, LETV and Huawei are trying to diversify in an attempt to distinguish and break out of the encirclement.

Among the new products released in 2021, "accurate positioning voice call" is no longer a key demand, but has become the most basic role as voice call on mobile phones. The functions and feelings of "moisture proof", "fast charging", "cartoon image design", "children's exclusive OS" and "UI redefinition" have become new demands of the industry. From blindly following the crowd to diversified development trends, from only caring about the requirements of parents to paying attention to the application requirements of children, so as to see the development and improvement of the industry.